The active status
On Meta, a campaign stays active even after its end date has passed or its budget has run out. The status does not tell you whether it delivers. Only actual impressions do.
adverr® Campaign DetectiveWith live data.
Google Ads + Meta Ads, AI analysis
Less guesswork. More evidence.
Don't just spend.
Know what to change.
We show you where your campaigns are losing money and what to do about it. Built from your own account data, with concrete fixes.
No AI subscription needed. We include it.
For the first three months
1 business / 1 analysis a day
up to 30 analyses a month
instead of €54.34
€40.68/mo
Final price, no VAT added. From the fourth month a month, with the same content. The subscription renews automatically, and you can cancel at any time.
Have several businesses?
See the sample report first No sign-up needed
Campaign Detective
From the numbers to the fix.
Sample
01 / What we found
Needs attention
Money spent.
No conversions.
One of your campaigns spent money but brought no conversions in the last 7 days.
02 / The evidence
Ad spend
€132.70
Conversions tracked
0
Last7 days
03 / Your next step
Check your conversion tracking. If it measures correctly, review the targeting and the search terms before you spend more.
A concrete action. Based on your own data.
01 / What we found
Needs attention
Same ad.
Fewer and fewer clicks.
Your audience keeps seeing the same ad while the click-through rate drops.
02 / The evidence
Frequency
8.4 ×
CTR change
-32 %
Compared withthe previous 7 days
03 / Your next step
Test a new creative in this ad set. Compare the results, and check whether it is worth broadening the audience.
A concrete action. Based on your own data.
01 / What we found
Needs attention
Two conversions.
One purchase?
The account has two primary purchase conversions. This can lead to double counting.
02 / The evidence
Primary purchase goals
2
Accounts affected
1
Settingscheck
03 / Your next step
Check whether the two conversion actions measure the same purchase. If they do, use only one of them as a primary goal.
A concrete action. Based on your own data.
Five analysts. One clear report.
Data, campaigns, tracking and strategy.
An illustrative report excerpt with sample data.
We only read, we never change anything.
Access can be revoked.
Works with client accounts too.
The dashboard says everything is fine
In the ads manager everything is green. The campaign is active, the budget is spending, the numbers look good. Meanwhile most of the account is silent, one campaign takes half the budget, and tracking counts things nobody asked it to count.
The conversion count
When several conversion actions are counting, the number gets bigger, not better. Google and Meta also count differently, so the two cannot be put side by side.
The average
An average across the whole account hides that one campaign costs three times as much as another. Money always leaks out of a specific campaign, not out of the average.
Who reviews your account
It is not one question sent to one model. Five separate steps run, each with its own task, and a sixth brings them together at the end. The result of every step appears separately in the report, so you can check where each statement comes from.
Data Checker
Checks the available period, the currency, missing data, access rights and possible tracking errors. This step is not AI but a fixed set of rules, so it always gives the same result for the same data.
Google Ads Detective
Examines the campaigns, how spend is distributed, budget use, impression share and conversion data. It also spots ads limited for policy reasons, which the interface marks with only a tiny label.
Meta Ads Detective
Keeps apart whether a campaign is switched on, whether it delivered in the period, and whether it is running now. It only makes recommendations about what actually delivered in the last three days. It looks at conversions by event type, never added together.
Measurement and Conversion Checker
Flags notable tracking discrepancies: a campaign that spends a lot but tracks no conversions, the gap between conversions and all conversions, missing intermediate events. It only draws conclusions from what it can actually access.
Strategy Analyst
Connects the findings, ranks the problems by business impact, and writes concrete next steps. For every step it says who can carry it out and how you will see that it worked.
What holds for all of them
Fact, assumption and recommendation sit in separate fields. When the data cannot tell something, the report says so instead of making it up. Numbers only come into the report from your own data.
The report does not tell you what we think. It tells you what the data shows, and what it cannot tell you.
A report you can act on
The sample report, which you can read without signing up, contains 14 findings, each with a recommendation, 6 ranked problems, 6 actionable steps, 11 campaigns in tables, and 10 stated limitations on what it cannot answer.
Nine metrics per platform
Spend, impressions, reach, clicks, click-through rate, cost per click, conversions, cost per conversion and return on ad spend. On Meta also how many campaigns are switched on, how many delivered, and how many are actually running now. Nothing that is unavailable gets made up.
Each with a recommendation
The sample has 14 findings, and all 14 come with a concrete recommendation, marked as critical, important or note. Each one shows the metric, the value, the period and the campaign concerned, with the fact, the assumption and the recommendation on separate lines.
Where to start
The problems are ranked by business impact, with the reasoning for why each one comes first. Then six actionable steps: what to do, which of the three does it (you, your web developer or adverr), and how you will see that it worked.
What we do not know
In ten places the report states what it cannot answer. It has no view into the website, the inventory, the margins or the competitors' moves, and it does not compare the two platforms' conversions, because they do not measure the same thing. That is not a flaw. It is a condition for a sound decision.
You get a fix, not just a diagnosis
Saying that something is wrong is not enough. The report names the campaign, the setting and the value to change. Here are three, exactly as they appear in the report:
Search campaign
Four search terms spent €64.11 with zero conversions: homemade sage tea, drying herbs at home, sage benefits reviews, free herb sample.
Add them as negative keywords with phrase match in the General Search campaign: homemade, home, reviews, free, sample. This frees up 32.9 percent of the campaign's spend.
Performance Max
The campaign's conversion goals are add to cart and page view. Purchase is not among the goals.
In the conversion goals, remove add to cart and page view, and keep only purchase. As long as both are in, bidding learns toward the easier event.
Meta placements
Audience Network spent €264.64 and brought zero purchases. Facebook brought 26 from €432.56, Instagram 12 from €156.48.
In the ad sets, switch from Advantage+ placements to manual placements, and remove Audience Network. This redirects €264.64 to the two placements that work.
The numbers come from a fictional sample account. Yours will show your own data.
Four steps
01
See the sample
Read the sample report without signing up or paying, and decide whether it is useful to you.
02
Sign up and pay
Payment happens on Stripe's page. Your card details never reach us, and we never see them.
03
Connect your account
On Google's and Meta's own authorization pages. We never ask you for a password or an API key.
04
Get your report
You can follow the analysis step by step. You can reopen the finished report in your account at any time.
The first three months now €40.68 a month
You can start one analysis a day for one business, covering Google Ads and Meta Ads. The first three months are discounted, then a month with the same content. The subscription renews automatically until you cancel it. There is no notice period: canceling is one button in your account, and everything stays until the end of the period you have already paid for.
adverr™ Campaign Detective subscription
€54.34
Loading price
for the first three months
Introductory price
No AI subscription needed. We include it.
1 business / 1 analysis a day
Google Ads and Meta Ads accounts, even both at once
All five analysts run on every analysis
Have several businesses?
Work out your price
Every business costs the same as the first one, and each one gets one analysis a day.
For the first three months
Calculating
per month
From the fourth month
Calculating
per month
Payment starts in your account.
What people usually ask
No. Campaign Detective only reads: the system never sends a single change to your ad account. From Meta we request read-only access only. Google Ads has no separate read-only permission, so Google's permission window also mentions making changes, but we do not use it. If something needs to change, the report describes it and you decide.
No. You connect your account on Google's and Meta's own authorization pages, just like any other app. We never ask you to paste in a password, an API key or any other secret, and if anyone asks you for one in our name, it is not us.
No. The analysis runs on our own access on the server side, and its cost is covered by the price of the service. You need no subscription and no key.
The analysis runs on that one. The report then states which platform is missing and what it cannot answer because of that. We never make up data for the missing side.
It depends on the amount of data. You can follow the process step by step, and you do not need to keep the window open: if you close it, the analysis finishes in the background and you will find it in your account.
A purchased analysis only counts as used once the report is finished. If a run gets stuck because of a technical error, your purchase is returned and you can start it again.
The data retrieved from your ad account and the finished report are stored encrypted and tied to your account. You can revoke access in the app at any time, and you can request deletion at info@adverr.hu. The details are in the Privacy Policy.
No, and we do not promise that. Campaign Detective shows what your account data contains and what is worth a closer look. What a change brings depends on the market, the season, pricing and many other things this analysis cannot see.
Start with the sample
See what a finished report looks like, no sign-up needed. If you find it useful, your own is two clicks away.